Renegade PR helps you to create the levers which engage the right gamers, build a seed community for both single and multi-player games, design systems to make them your ambassadors, alongside an impact framework to design code that will amplify your appeal systematically.
“But I came here looking for someone to get the media to talk about our game?!” Well, here’s the thing. Effective PR consultancies evolve. Video game PR has centred itself around media and influencer relations for most of its existence, and we’re calling it now – the era of these gatekeepers setting the agenda is over. We help you drive the agenda from grassroots outwards. What are the ingredients for success?
“But I came here looking for someone to get the media to talk about our game?!” Well, here’s the thing. Effective PR consultancies evolve. Video game PR has centred itself around media and influencer relations for most of its existence, and we’re calling it now – the era of these gatekeepers setting the agenda is over. We help you drive the agenda from grassroots outwards. What are the ingredients for success?
Key Messages
Prioritized descriptions of everything about your game that will create, set it apart from your competition and are concisely communicable. Renegade is the only agency in this space with a rock-solid methodology perfected over the last 8 years to provide you with texts of varying length for storefronts / first party, media, community and so on, plus an invaluable ranked list of key messages to measure your assets and entire campaign against.
Community Seeding
If there is one thing self-publishing developers need to focus on, it’s building a seed community: making sure enough people are playing the game to recruit new players from within their friendship circles – enabling the community to build itself. Renegade can help design the mechanisms to make this work on a game by game basis – realistically, there is no catch-all system. Building a community to critical mass before launch is essential for success.
Strategy & Planning
Once you have your messaging ducks in a row, you need a plan. Our process includes checking for issues with your game name, recommended strategies to maximize the effectiveness of your comms in the market context, a set of compelling touchpoints for your audience and all scheduled smartly to avoid conflicts. All designed to run with it yourselves - you paid for it, you own it.
Systemic Marketing
Every great game has a hidden marketing engine in its bones. As developers, you can leverage your systems design and code chops to first enable, and subsequently drive, community engagement and growth. Renegade can help generate the ideas that you can implement using in-game mechanics for direct recruitment and community growth – for any genre, platform, single or multi-player.
Other Services
Game Announcement Support: There needs to be a day when your game becomes "official". We work with you to create an announcement plan, draft a press release and media pitch emails. We help you find your own 'voice' for these vital communications, anticipate gamer and media criticism and identify your key targets that could unlock a standout piece of media coverage. We design a funnel to bring the right gamers to your party.
Game Launch Plan: Your launch is the moment anyone pays a cent to play your game – whether it be Early Access, Final Release, low-cost Alpha... We create a plan that includes simple advice to get listed in the right places on time to improve your chances of gamer discovery. We use industry standard tools through accounts you own to help you work your Alpha, Early Access or review campaign get the best possible start.
Game Launch Plan: Your launch is the moment anyone pays a cent to play your game – whether it be Early Access, Final Release, low-cost Alpha... We create a plan that includes simple advice to get listed in the right places on time to improve your chances of gamer discovery. We use industry standard tools through accounts you own to help you work your Alpha, Early Access or review campaign get the best possible start.
